The online gambling industry is rising in a timely fashion, with a huge number of punters engaged all over the world. The continued technological modifications make it one of the most commercial hospitality services to be in.
In fact, it might surprise some that gambling services are hugely widespread in Australia. While almost all forms of gaming are banned in the country, a great number of offshore platforms cater to Aussie punters. And this is only one example.
Casino games are also dramatically popular in the US, where seven in ten residents take part in some type of gaming. And today, we would like to break down a percentage of American college students, particularly those who reside in New York.
Casinos’ Target Audience: Stereotypes
There was once an image surrounded playing casino games of predominantly the older side of players (35-60) going to brick-and-mortar casinos with their friends to spend a good time together.
Today, that image could not be further from reality mainly due to the huge technological innovations we have experienced over the last few decades. Players on the younger side (18-35) prefer gambling online using their devices. Therefore, the lion’s share of casinos’ target audience is students.
Gambling Companies & Universities
As we have mentioned above, universities and colleges represent a big opportunity for casinos. According to a survey from the New York Times, 47% of college graduates in the city wager on sports compared with 24% of those with high school degrees. Also, around 75% of college students state they have played casino games in some way. Nearly one in five say they do so every week.
Overall Player Behavior
Even though there is no single portrait of the average student gambler, overall two things are true about them: they tend to play online and to be male. However, the difference in the gender ratio may be as small as one or two percentage points.
But while students who gamble regularly do tend to be male and are highly represented in online games, there are also other factors that may affect the overall player behavior.
First of all, it is crucial to understand that New York is probably the most fast-paced city in the US, where students and older groups tend to have higher levels of education and income. They are often into technology and do live in a mobile-first world at the very least. Let’s look closely at their behavior – how, where, and how much they tend to wager.
Bet Size
Primarily, students are easy-going and this positive trait may not always play on their side while they are going too far for casino gambling. Overall, it’s no surprise to say that college students, high school degrees, or college graduates gamble more money and do it more often than older gamblers.
Frequency
According to 2022 extent research from the New York Times, 15% of American students gamble less than once a month, 21% play once a month, 35% wager less than once a week, and 18% gamble twice or more a week. Moreover, these numbers are extracted only from online casinos, and they tend to be higher when taking into consideration land-based counterparts and sports betting.
Tastes
Social casino games have drawn a massive following among students in the US. Social gambling will act as an educational product among them. This way, they prefer online games, such as video poker, online blackjack in New York, as well as the best slots on their mobile devices. In short, online casino audiences have the same tastes as their physical counterparts.
A Final Word
Online gambling is only recently becoming legislated in the US. Even though online games in New York are prohibited, the regulatory authority is considering the possibility that their services will be reviewed by 2023.
Nevertheless, there is a huge number of platforms who cater their services to American players. Online gambling is massively followed by college students and high school degrees. Moreover, most online gambling deals are just a few months old, so the full effect on students has yet to play out down the road.